MyTheresa x Dolce & Gabbana
As part of their exclusive collaboration launch, we conceptualized a strategy for Mytheresa to take over two locations in Miami Beach with their new print. Not only did we have the fruity pattern covering window panels at The Standard Hotel lobby, but we collaborated with both brands to have lemons hand-painted on the arched ceiling of the entrance at The Bath Club. Additionally, we placed the print on the cafe tables at both locations, each with a unique color palette and QR code where passer-byers could sign up to be the first to view the collection!
Location: The Bath Club and The Standard
“Thank you to the entire Liaisons team! The event looked absolutely amazing. It was a pleasure working with you!”